Advok8 is a unique agency in that our entire concept is growth. We do allot of different types of things, but if a client were to ask my what it is that we are good at, it is the business of creating growth. Sales, market, investor or community growth. I think that a web site goes a long way to helping in this process. If you run a newspaper, the key to your growth is circulation. If you run a magazine, it is subscription. If you manufacture a product … it is market recognition. Wait, shouldn’t I have said sales?
Sales is the ultimate conclusion. However, market recognition is an introduction. Think of it as a relationship. Introduction, conversation, bonding, humor, fun, romance. Sales do not often occur at the outset of the relationship. If we apply this concept to a web site or marketing, then the most important thing is to have a relationship that experiences multiple visits, positive interactions, and bonding. Think of your marketing/website in this context.
- Static web sites – Hello, it is me.
- Dynamic web sites – Hello, I am a very attractive and complex person.
- Interactive web sites – Hello, tell me about yourself and lets talk
- Transactional web sites – Hello, I like you and hope that you like me, if so, lets go to dinner.
Putting web sites in this context is so important. Think about the elements of a web site that build relationships. Interactive product configurators. Shopping sites. How to videos. Corporate TV (CTV). Blogs and podcasts. All of these create experiences that build upon the simple website. There are two or three types of companies that absolutely have to create playable web sites or CTV. The first is obvious. It is the business to the consumer market. The second is the business to business market – multi-tiered channel distribution model. In both situations, you are reaching very hard for the customer. To build a relationship is so difficult because you are removed. In the consumer model, you are removed based upon unpredictability and the vastness of the market. In the channel distribution model, you are removed based upon layers of sales between you and the business customer.
At Advok8, we are always trying to convey our value and our hopes for customers that allow us the opportunity to grow their business. Our website is a community website at this point. Yet we do a lot on LinkedIn and other social media platforms. Our hope is to evolve towards CTV at some point. Yet, for our customers, we believe this is a vital proposal that we would like to make.
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