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STEVE DAY

Digitization: The Most Interesting Word in Energy

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Application of Digital Technology Advok8 is a strategic consultancy, always exploring business and technology opportunities in the Energy Industry.  The calls for digital transformation and modernization and automation and remote management and …  all transformational!  There is a scene at the beginning of the movie George Patton.  He diverts his Jeep from its intended course…

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how have you changed your sales organization

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Reimagining the sales process. Gone for good? 1. Planes, trains, and automobiles (Who wants to get on a plane?) 2. Face 2 face cold calling (“Block”, “Spam”, “Junk” are the thing) 3. Trade shows ($200,000 booth, salesmen like penguins in a line at the edge of the booth) 4. Drinks and links (My husband/wife/partner is…

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Quick, Lock the doors, the Covid 19 Bill is coming!

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Covid-19 Relief Bill is fiscally liberal and socially liberal legislation. There is no doubt about it. Yet, 60% or higher of Americans support it. 35% of Republican citizens polled support it. Yet, not one Republican politician voted for it. What you are witnessing is something that has not occurred since the New Deal. In the…

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Advok8 … Marketing as a Service

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Many years ago, someone said to me that they did not understand how I knew so much. My thought was, that is not true. I always feel like I know too little. In fact, the most crucial characteristic of any leader is humility and thirst. Thirst for knowledge.My thirst for knowledge has always left me…

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Eco-System Strategy in Product Management

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Thinking about product management and the most common behavior, it could be said that it is incredibly restrictive and limiting. Typically a Product Manager/Marketeer/Engineer is assigned one or more products. This person becomes the aggregator of all strategy, roadmaps, and documentation on the products being built. In other words, this singular entity gathers everything to…

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Eco-System Development and Importance

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The next ten years promise a $100 trillion marketplace for eco-system development. I made the number up. I did so because eco-system potential is not quantifiable. It represents platforms built by Goggle, Amazon, Apple, Microsoft. It represents giant manufacturers like Alibaba, Foxconn, Samsung, Mitsubishi, Toyota, and Volkswagon. It represents pharmaceutical giants like Johnson & Johnson,…

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Advok8 Defined Web Sites

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Advok8 is a unique agency in that our entire concept is growth. We do allot of different types of things, but if a client were to ask my what it is that we are good at, it is the business of creating growth. Sales, market, investor or community growth. I think that a web site…

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Growth through lower cost per sale

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The cost per sale transaction is something that must be redefinied carefully. Driving sales towards an inside sales model can reduce cost, but in turn, reduce conversion rates. Outside executive sales can increase costs, but in turn, increase conversion rates. If these are the two extremes, it becomes important to define what lives between the…

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B2B COVID and Sales Growth for the Future

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Advok8 talks about our way of looking at B2B sales and the effective concepts moving through COVID and beyond.

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REENGINEERING SALES ORGANIZATIONS FOR GROWTH AND SUCCESS

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Advok8 Strategic Brief October 2020, Part 1 By Steve A. Day, President of Advok8, ©Coypright 2020, Advok8 The economic recovery over the next two or three years will be the most important goals for most multi-national companies that are trying to recast their existing strategies based upon a new reality.  The easy answer is to…

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