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Marketing and Sales After Covid-19

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I have been asked how marketing and sales will change. Covid-19 is a game-changer, but has both long and short term implications. I wanted to provide some quick-hit answers, and of course, Advok8 is ready to help: Strategy – We will be more concerned about the fragile nature of the supply chain and the emergency and disaster protocols. We…

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Advok8 Business Development going on year 3

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Entering our third year as Advok8[tm]. We have been working with one large corporation and a number of smaller projects. What have we learned? Real growth is elusive. Advok8 is a company that specializes in growth, serving companies that are needed outside help in achieving growth. #innovation and #demanddriven growth are the easiest. Advok8 knows that this type of growth required investment…

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Improving CxO Vision & Strategic Performance

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Corporate visions and strategies are a complex and often frustrating issue to discuss. Of 700 global CEOs that were surveyed over the last three years. (Source: https://iveybusinessjournal.com/publication/walking-the-talk-really-why-visions-fail/), most believed in a need for a vision and strategy. Equally, most believed they failed at getting the internal organization to make it happen. The CXO vision is constantly thwarted by the…

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