Growth through lower cost per sale
https://www.advok8.net/wp-content/themes/osmosis/images/empty/thumbnail.jpg 150 150 STEVE DAY STEVE DAY https://secure.gravatar.com/avatar/ae98cee52b876b3d3b773c9bdc8e2df6?s=96&d=mm&r=gThe cost per sale transaction is something that must be redefinied carefully. Driving sales towards an inside sales model can reduce cost, but in turn, reduce conversion rates. Outside executive sales can increase costs, but in turn, increase conversion rates. If these are the two extremes, it becomes important to define what lives between the…
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