ADVOK8 LIBRARY
DOWNHILL: THE BUILDING OF HEALTHY AND FAST MOVING STARTSUPS (VOLUME 1)
Paperback – October 4, 2017
DOWNHILL represents Steve A. Day’s critical thoughts and experiences that, if followed, should significantly mitigate some of the largest obstacles that a struggling startup business faces. His experiences look at ten significant problem areas and how to prevent breakdown in these areas.
CROSSING THE CHASM: MARKETING AND SELLING HIGH-TECH PRODUCTS TO MAINSTREAM CUSTOMERS
Paperback – July 7, 1999
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
INSIDE THE TORNADO: MARKETING STRATEGIES FROM SILICON VALLEY’S CUTTING EDGE
Hardcover – October 5, 1995
“The chasm is where high-tech fortunes are lost… the tornado is where they are made.”– Steve Jobs, Founder & CEO, Next Computer, Inc.
ZONE TO WIN: ORGANIZING TO COMPETE IN AN AGE OF DISRUPTION
Kindle Edition
Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?”
SEEING WHAT’S NEXT: USING THEORIES OF INNOVATION TO PREDICT INDUSTRY CHANGE BY CLAYTON M. CHRISTENSEN (2004-09-21)
Hardcover – 1784
Seeing What’s Next: Using Theories of Innovation to Predict Industry Change [Hardcover]C. M. Christensen E. A. Roth S. D. Anthony
GETTING TO YES: NEGOTIATING AGREEMENT WITHOUT GIVING IN
Hardcover – April 30, 1992
Since its original publication in 1981, Getting to Yes has been translated into 18 languages and has sold over 1 million copies in its various editions. This completely revised edition is a universal guide to the art of negotiating personal and professional disputes. It offers a concise strategy for coming to mutually acceptable agreements in every sort of conflict.
THE NEW POWER BASE SELLING: MASTER THE POLITICS, CREATE UNEXPECTED VALUE AND HIGHER MARGINS, AND OUTSMART THE COMPETITION
Hardcover – May 8, 2012
An updated and revised version of the business classic PowerBase Selling
Power Base Selling, originally published in 1990, leftreaders with an understanding of and language for gaining politicaladvantage within accounts. Now famous among sellers, the concept ofaligning with powerful customer individuals or “Foxes” is taken toa new level. The New Power Base Selling offers an updatedand more in-depth edition of the original classic with anempirically based breakthrough to significantly increasing salesperformance.